Monday, February 24, 2014


The following is the transcription 
of an actual Facebook message from Swiss Miss 
to the Hot Chocolate Unibrow (HCU) Team:

"Hi Connie - Thanks for reaching out to us here and via email. What a super fun concept! We will most certainly pass this on to our marketing team for their review.  Thank you and thanks for loving our cocoa!"

First of all, you can tell that the above message from Swiss Miss is real, that I'm not making it up, because I typed it out in italics. 

Secondly, because the Hot Chocolate Unibrow is obviously now a thing, I've decided that it should be treated as a proper noun. Proper nouns are words that designate very special items (i.e. Doritos) and, out of respect, need to be capitalized. So from now on, if you write about Hot Chocolate Unibrows, please show us that courtesy.

Also secondly, we are extraordinarily excited about the prospect of sharing our concept with a company like Swiss Miss. They are enormously proud of the way their products taste. The Hot Chocolate Unibrow perfectly supports a great taste message, because HCUs only happen when one is trying to rid one's mug of every last ambrosial liquid globule (Swiss Miss: You may want to write that last sentence down to use as copy in a print ad).

I'm quite certain that we are on the cusp of secret talks with Swiss Miss and I will keep you fully informed of all the details.











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